– Grow Your Business –
Growing a business is not all about promotion. First it is key to understand who your customers are and equally whether there are any gaps in the market to take advantage of. This is done by Analysing website traffic data. At this point you can target your ads at the most relevant customers, ultimately saving you a lot of money on wasted advertising.
Equally there is not point in spending thousands on advertising when the User experience (UX) of your site is not up to standard. How does it appear on mobile? Are there dead links? Can customer ultimately convert without frustration? You can then test changes with AB testing to prove whether what you plan to do is the right thing.
Digital Analtics Reporting
You’ve got a website, great. But how is it performing? Google Analytics analyses how many people visit your site, how they got there and what they look at among lots of other things. You can use this data to tailor your site to your customers.
There is such a thing as bad change. What you might think, or have been told is a good thing might not agree with your website users. AB testing allows you to experiment with changes and see how users react to the change.